Taking the Internet offline to unreached territories
We now live in a world where there are more SIM connections than people. Yet in emerging markets these SIMs are more likely to be located in non-smart devices.
Why are feature phones still prevalant?
- Longer battery life of feature phones means less need for a constant power source
- Low handset costs
- High data costs make web-browsing inaccessible
- Web-based content not mobile optimised and relevant to the user
- Limited 2G/3G coverage reduces the attraction of a smart device
- Slow and unreliable Internet connections
- Low disposable income
- Limited digital literacy makes smartphones intimidating
The biggest limitation of the delivery of this digital information is that it is in web based formats. Feature/basic phones often can not access WiFi or the Internet and are currently limited to SMS messaging formats.
Access to educational digital content can have a huge transformational impact. Especially for people living a low-income life in an off-grid location. Unfortunately, many initiatives deliver information through websites and apps. Even where/when the internet is available basic/feature phones often cannot access this web-based content.
But how can people without a smartphone cross this digital divide?
The Blu Network delivers web-based content to any device
Our solution is unique in that it works on any device. It supports both feature and smart phones and even broadcasts on FM radio. In places where people typically only use mobiles for calling and texting, this is a game changer.
The Blu Network automatically adapts, optimises and allocates curated content. Before serving this via a solar powered pop-up intranet system.
A safe, secure and focused content delivery system
The Blu Network is a safe and secure walled garden. It keep users safe from seeing inappropriate or distracting content. An organisation’s sensitive content and their data plans are safe and never compromised.
The Blu Network offers next-level accessibility
Inclusive content delivery helps break down the digital divide. With the Blu Network, people can access life changing digital content with the device already in their pockets. We also adapt the content to enable people with low literacy levels or who are sight impaired, to be able to access our digital materials.
The Blu Network does not need the Internet to function
The Blu Network Hubs are standalone devices. They will continue to serve people, location-by-location even without an Internet connection.
The Blu Network does not need electricity
The Blu Network even thrives in places where electricity is scarce and unreliable. The low-powered Hubs will hum away nicely on battery for 10 hours. It can even be charged on solar power.
The Blu Network is FREE at the point of use
One of the biggest hurdles for people is the cost of mobile data. Blu Network will always be for FREE to the end user, and with no data costs.
The Blu Network reaches the unreachable – off-grid and offline
Mobiles are widespread even among the 70% of the poorest people of rural Africa. But these devices will range in capability. The Blu Network does not discriminate and adapts the content to suit.
Wherever people naturally gather, you will find the Blu Network. Places like rural health centres, schools and work places will all benefit.
The Blu Network will also be used for content/service provision for commercial, health, government, local-community and entertainment sectors.
Would the Blu Network be suitable for your use case?
The Blu Network makes it easy to access digital content and makes it free to everyone. Contact us to learn how we can help you or your organisation.
- Counterpoint Research: iTel Leads the Africa Mobile Phone market, as Feature Phones Make a Comeback
- International Data Corporation (IDC): Smartphone Sales Slow in Africa while Feature Phones Remain Resilient