Africa is transforming. New markets and expanding consumer choice are fuelling Africa’s economic potential. Disruptive innovation is revealing new commercial opportunities. The PwC’s latest report, Disrupting Africa: Riding the wave of the digital revolution shows how businesses can embrace Africa’s digital revolution. It also highlights some of Africa’s digital challenges:
Yet while mobile connectivity is well- advanced, internet availability lags behind. Less than 30% of African people have access to mobile broadband (compared to 43% in Asia) and only 15% have internet at home.
The PwC report profiles BluPoint’s contribution to the African digital revolution. You can read about this in the “Affordable access” section.
Delivering educational content
The means of delivering educational content are also being disrupted by new technology. Examples include the intranet hubs developed by BluPoint.
BluPoint are also mentioned in the “Promoting education, innovation and job creation” chapter.
Our own case studies and research show how our technology breaks down barriers to learning. Affordable access to educational content is at the heart of BluPoint.
The PwC report highlights the huge potential of disruptive technology in other sectors too:
- 50% of the world’s population growth between now and 2050 will come from Africa.
- Africa has the fastest growing middle-class population in the world.
- Rapid urbanisation will create 12 African megacities by 2025.
- E-commerce is ready to take off. In Nigera alone, the e-commerce sector is expected to grow to US$10 billion over the next ten years.
Technology will play a big role in transforming the banking sector for the foreseeable future. Banks need to embrace technology and invest in the interface with the customer, which is increasingly digital. Customers want to bank 24/7 and they want to be in more direct control of their banking.
~ Patrick Mweheire, Managing Director, Stanbic Bank Uganda
Transformational innovations
The report predicts massive changes for the continent. Disruptive innovation will be the catalyst for change in Africa. From education to financial services, innovation will ensure nothing remains the same. Good customer insight and the ability to apply innovation will be key in Africa. Is your organisation ready to ride the wave? Read the full PwC report (PDF).
Get in touch with BluPoint now to discuss how your organisation can operate digitally in non-digital environments.
