Our partnership with Blu Networks to market the Right Light business in Cameroon’s rural communities, completely changed the way we communicated to the community. Its technology can allow us to reach, and support, large numbers of potential entrepreneurs quickly and effectively; whilst saving costs.
Adam Boxer — WSV Director
WSV is a social enterprise that helps NGOs and businesses to build sustainable communities where people live on under $2 per day. It helps develop micro-business solutions to social challenges within communities, and once proven, sells a license to organisations through a social franchise for them to replicate in the communities they serve. WSV’s current portfolio addresses 12 of the United Nations Sustainable Development Goals (SDGs) through tackling issues of menstruation, sanitation, fertiliser access and solar energy access.
Maintaining a connection with the communities is a challenge for its business model, and NGOs have limited capacity to provide immediate access to the entrepreneurs and their customers. Partnering with Blu Networks will allow the company to transform its market research, training, monitoring and impact evaluations.
The BluPoint hub technology and team support enables direct contact with WSV’s entrepreneurs and their customers, who use only basic feature phones and lack local access to internet facilities. WSV are then able to carry out widespread, up to date marketing, without having a permanent presence in the community; through the BluPoint hub’s FM radio and Bluetooth pushes, saving costs for the company.
The partnership will allow the company to gather impact and business data directly from the entrepreneurs and community. Whilst training the entrepreneurs, it can provide each of them with training materials directly to their phone and include videos converted by Blu Network’s technology. Once the initial training is complete, the entrepreneurs can be kept up to date on new content and assessed through the BluPoint hub. Overall, it will allow WSV to have a permanent presence in the community to support the entrepreneurs and NGOs it works with.
Further information about WSV is available at: wsv.global
The BluPoint Hub provides offline internet access without the need for electricity, smartphones or devices or high data costs. Through the power of solar panels, we broadcast video and digital content to people who don’t have smartphones (77% of mobile users in Sub-Saharan Africa). We also automatically adapt our customers web content to make it accessible to people with low literacy through sound and video.
Contact us to find out how the Blu Network Platform can extend your organisation’s reach and deliver digital content, services and communications; Anytime, Anywhere, and on any mobile device.